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Thursday, August 16 2018 8:56 AM
By Anne Burkholder

Tyson Fresh Meats Becomes First Beef Processor to License Progressive Beef™ Program

Tyson Fresh Meats Becomes First Beef Processor to License Progressive Beef™ Program

Company to offer largest - ever cattle sustainability program; verified through USDA - approved auditors

 

DAKOTA DUNES, S.D. ( August 15, 2018 ) Tyson Fresh Meats announced today that the company has become the first beef processor to license the Progressive Beef ™ program, a cattle management and sustainability program for feedlot operators.

 

The Progressive Beef program helps heighten accountability and transparency through a verification system that involves USDA - approved auditors. The feedyards certified in the program focus efforts in three areas: cattle care, food safety and environmental sustainability, and are verified twice per year. Each audit is a report card, and the metrics involved play a key role in the path of continuous improvement.

 

Currently, more than one million head of cattle are cared for annually through the program at certified feedyards, primarily located in the Midwest and Pacific Northwest.

 

“Now more than ever, consumers are demanding to know more about the beef they buy ,” said Steve Stouffer, President, Tyson Fresh Meats, “We want to not only help our customers answer questions from consumers, but also help the beef industry address these questions.”

 

“We see an opportunity to lead efforts to more quickly gain adoption of these proven best production practices throughout the entire beef industry,” Stouffer added .

 

“We know that by licensing the Progressive Beef program, we will begin to reshape how we do business said Chad Martin, Sr. Vice President, Beef, Tyson Fresh Meats, who is heading up the collaboration. We welcome others to join us in raising the standard so we can all confidently address consumers concerns.”

 

The license will also allow Tyson Fresh Meats to work with their customers to fulfill a need to offer a beef program that creates a higher confidence level for consumers while differentiating themselves from other beef programs.

 

“We are pleased to have Tyson Fresh Meats join us in our effort to grow the number of certified feed yards and therefore increase the pool of cattle available under this program,” said John Butler, Chief Executive Officer of Progressive Beef, LLC.

 

For more information on this program and how it will help retailers and foodservice operators differentiate their beef program, visit

TysonFreshMeats.com/Progressive Beef

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Tyson Fresh Meats is the beef and pork subsidiary of Tyson Foods.

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About Tyson Foods

 

Tyson Foods Inc. (NYSE: TSN) is one of the world’s largest food companies and a recognized leader in protein. Founded in 1935 by John W. Tyson and grown under three generations of family leadership, the company has a broad portfolio of products and brands like Tyson ®, Jimmy Dean ®, Hillshire Farm ®, Ball Park ®, Wright ®, Aidells ®, ibp ® and State Fair ®. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere it’s available and raise the world’s expectations for how much good food can do. Headquartered in Springdale, Arkansas, the company has 122,000 team members. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. Visit www.tysonfoods.com.

 

About Progressive Beef

 

Progressive Beef, LLC developed and currently manages the Progressive Beef program. Originally designed in 2000, the program has grown into a quality management systems approach to beef production with the goal of bringing transparency and verification to consumers. Progressive Beef LLC is located in Great Bend, KS and works with feed yards to verify their commitment and care for cattle. Visit www.beefmarketinggroup.com/progressive - beef.

 

Contact:

Caroline Ahn, 312 - 614 - 6047,

caroline.ahn@tyson.com

 

John Butler , 785 - 587 - 9700,

jbutler@beefmarketinggroup.com

 
 
Progressive Beef is a trademark of Progressive Beef, LLC and used under license

 

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