Sustainable Beef

Today's consumers seem more interested than ever in where their food comes from. Many want to know the story behind the beef they buy in the meat case. Who produced it? Where? How was it raised?

Food safety is also a growing concern with consumers, particularly in ground beef. Some are asking questions about sustainability, environmentally friendly production practices and animal welfare, handling and care.

Beef cows grazing in a field

Beef Marketing Group partners with beef producers, packers, retailers, restaurants and food service to capitalize on these trends. Producers, ranchers and feedlots benefit by earning more for the quality of their efforts. Packers are ensured a consistent supply of high quality beef. Retailers can command a premium by offering consumers branded beef and consistent consumer communication about the benefits of beef from a verified production program. All of our beef programs, from conventional to natural to source- and age-verified, require absolute compliance with Beef Quality Assurance (BQA) standards.

BMG Beef Supply Chain Management

Beef Marketing Group provides retailers with beef supply value chain alignment that delivers a consistent, predictable supply of wholesome, safe beef that meets individual retailer specifications. Since 1987, our beef programs have been scientifically verified, socially responsible and economically viable. Our organization is set up to ensure quality every step of the way. From rancher to feedlot to packer to retailer to consumer, Beef Marketing Group adds value with:

  • custom retailer specifications
  • verified animal care & handling practices
  • certified best management practices
  • strong producer relationships to sell "story" beef
  • a commitment to sustainable beef
  • proven pre-harvest food safety interventions

To learn more, contact Beef Marketing Group today.

Beef Marketing Group ~ 222 Southwind Place ~ Manhattan, KS 66503 ~ Phone: (785) 587-9700