Pre-Harvest Food Safety Interventions

Beef Marketing Group is proud to partner with Pfizer Animal Health on pre-harvest food safety interventions. Escherichia coli (E. coli) O157 in beef products poses a real threat to human health and our industry's image. Escherichia Coli Bacterial Extract vaccine* with SRP^® technology is the first and only product of its kind, and can be used for pre-harvest intervention. BMG and Pfizer Animal Health believe the entire team — producers, veterinarians, packers, retailers and consumers — have a role to play in protecting the safety and reputation of the industry and our product.

Continual training and education is endorsed by an elite advisory board of industry experts, including
Dr. Temple Grandin, Dr. Gary Smith, Dr. Guy Loneragan, Dr. Sam Ives, Dr. Dave Sjeklocha, Dr. Lynn Delmore and Dr. Tom Field. Pfizer has demonstrated a strong ongoing commitment to our Progressive Beef concept by providing quality assurance benchmarking services that drive improvements, helping producers create a better operation that adds more value. Pfizer Animal Health is a world-leader in the discovery, development and manufacture of veterinary vaccines and medicines. To learn more, contact Beef Marketing Group today.

NCBA's Cattlemen to Cattlemen featured our partnership efforts to reduce instances of E. coli O157. Watch the food safety programs video.

Learn more about SRP® technology.

*This product license is conditional. Efficacy and potency test studies in progress.