Beef Marketing Group Beef Marketing Group

We Are Beef Marketing Group

Sustainable Beef Through
Safe, Reliable, & Quality Practices

Today's consumers seem more interested than ever in where their food comes from. Many want to know the story behind the beef they buy in the meat case. Who produced it? Where? How was it raised?


A key part of learning what people want today was working with end users to understand what was important to them and their customers. In turn, processes were aligned at the BMG feedayrds around cattle handling, quality control, and sustainability.

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Raising The Steaks

To assure we are doing the right thing, the processes around cattle handling, quality control, and sustainability are in turn audited by an independent 3rd party auditing company. We want to earn the confidence and trust of our consumers so they feel good about serving their family beef! Beef Marketing Group provides a beef supply chain that delivers a consistent, predictable supply of wholesome, safe beef that meets customer specifications. Our end user is set up to ensure quality every step of the way. BMG created a “network” with:

  • 3rd party audited
  • Internal auditing
  • Continuous improvement and training
  • Verified animal care & handling practices
  • Best management practices
  • A commitment to sustainable beef proven pre-harvest food safety interventions

An Effective, Proven,
& Aligned Beef Supply Chain

Beef Marketing Group leadership has focused on establishing an alignment through the entire beef supply chain from cow-calf producer to the meat case. This beef supply chain alignment creates opportunities for truly differentiated value-added beef programs that give consumers confidence.

The Big Picture

How does our business work? The Beef Marketing Group feedyards work day in and day out with people who rely on us and we in turn rely on them.

To learn more about participating in our value chain, contact Beef Marketing Group today.

Beef Marketing Group Supply Chain

BMG Governance

Our team of officers, board members, and quality assurance team are dedicated to guiding what we do every day to have a positive impact on the people that matter most……those who eat beef!

BMG Governance
John Butler

John Butler

Chief Exectuive Officer

John joined BMG as CEO in 2005. He is a second generation cattlemen and has spent his career focused on building and implementing programs to improve the value of beef. John has served as Executive VP of the Illinois Beef Association, Sr. VP of Marketing with the National Cattlemen’s Association and President and CEO of Ranchers Renaissance which together with Cargill and Friona industries created a storied branded beef program.  He is engaged with many industry organizations including; Chairman Beef Industry Long Range Plan Committee, Chairman of the Board, Unites States Roundtable for Sustainable Beef, and serves on the  Executive Committee for the  United States Meat Export Federation. John is also serving as a Non Resident Fellow for the Samuel Roberts Noble Foundation.  John attended the University of Arizona and received a bachelor degree in Animal Science with a minor in Finance. John and his wife Sandy are the parents of two children; Erin and Dr. Brooks Butler, DVM.

Heather Donley

Heather Donley

Director of Quality Assurance

Directly after graduating from Kansas State University in 2000 with her Master’s Degree, Heather went to work for the Beef Marketing Group. Her passion quickly became the development and management of the Progressive Beef program at the BMG feedyards. She is serving on the BIFSCO executive committee and is a past chairman of the Kansas Animal Health Board. Heather and her husband Clint live on a cow-calf ranch with their four children; Michala, Will, Jodi and Kit. She enjoys spending her free time with her families activities such as football, wrestling, 4H, tumbling, and ranch rodeos.

Link Boyd

Link Boyd

Quality Assurance Manager

Link graduated from Kansas State University and worked in ag lending and finance in dairy, swine, and cattle. Link joined the ILS family in 2011 at Ward Feedyard and today focuses on feedyard safety, human resources, and inventory management at Ward. He joined the BMG team in 2015 as a trainer and auditor for the Progressive Beef program. Link travels to all the BMG feedyards and assists them with anything they need to maintain compliance with requirements. Link and his wife Joy have two children: Logan and Carly. In his free time, he enjoys traveling and fishing in Alaska.

Beef Marketing Group

Beef Marketing Group

(785) 587-9700

4805 Vue du Lac, Suite 201
Manhattan, KS 66503

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